Instead of limiting the cherry moment to the fruit bowl, Cherry Time™ explored ways to weave the harvest into meaningful touchpoints: the gift you choose, the dessert you bring, the jewellery you wear, the candle you light at home, or the ice cream you share on a warm afternoon. Each collaboration was designed to extend the season’s sense of joy, craft, and abundance into small moments that feel intimate and memorable, all rooted in the brand’s Take a Moment philosophy.
This year’s partners included Nina Skep, Me & B, Ta Daa Ice Cream, Sweet Lionheart, Jack Rabbit Chocolates, Meraki Jewellery, Rekindle Candles, and The Piercery, each interpreting Cherry Time™ through their own creative lens.
See the full recipe at Food & Home.