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Cherry Time™ Expands the Cherry Season with Creative Collaborations That Bring the Harvest to Life Beyond the Orchard

Cherry season may be brief, but Cherry Time™ has found a way to make it feel bigger, brighter and more present in everyday life. This year, the brand stepped beyond the grocery aisle and into the worlds of craft, fashion, food, beauty and design through a series of collaborations with South African makers and creators, a rare move for an agricultural brand, and one that has reshaped how consumers experience the season.

Instead of limiting the cherry moment to the fruit bowl, Cherry Time™ looked for ways to weave the harvest into meaningful touchpoints: the gift you choose, the dessert you bring, the jewellery you wear, the candle you light at home, or the ice cream you share on a warm afternoon. Each collaboration was designed to extend the season’s sense of joy, craft and abundance into small moments that feel intimate and memorable, staying true to the brand’s Take a Moment philosophy.

Read the full article at Spice 4 Life.

24.48%
Ceres Fruit Processor
Ceres Fruit Processors is a world class fruit processing plant in the Western Cape. Ceres Fruit Processors is an anchor supplier of high quality fruit concentrate and purees for the South African and export markets.
Contact: Anton Reinecke
+27 82 773 6696
cfp.co.za
24.5%
DSA Incorporated
DSA is a trading company based in France focussing on importing fresh produce to supply the French trade. DSA started by importing South African produce into France but has since expanded to also source from other countries.
Contact: Grégory Gral
+27 24 137 7000
dsa-import.com
25% (Direct)
32.5% (Indirect)
Top Fruit
TopFruit has been introducing new fruit varieties into Southern Africa from breeders all over the world since 1983. Our focus is to discover and unlock the potential of these varieties for Southern African producers. This is achieved through variety development, a strong program of intellectual property management, brand development, and innovative marketing initiatives.
Contact: Theresa Richards
+27 83 457 0763
topfruit.co.za
30%
Rosenhof Nursery
Rosenhof Nursery This well known nursery is a choice provider of high quality trees to the deciduous fruit industry.
Contact: Wim van Rijswijk
+27 83 232 9540
rosenhofnursery.co.za
30%
Link Supply Chain Management
Link operates as a fourth-party logistics (4PL) provider, delivering fully integrated supply chain solutions to its shareholders. With a strong focus on sea and air freight, inland transportation both locally and internationally, and streamlined customs and forwarding services, Link ensures seamless global connectivity with efficiency, reliability, and innovation.
Contact: Chris Knoetze
+27 82 784 7773
33.33% (Direct)
50.4% (Indirect)
Cape Fruit Coolers
Cape Fruit Coolers offers a pallet cooling service for the fruit exporters that make use of the Cape Town Harbour. CFC prides itself in perfect protocol handling coupled with personal service levels unheard of in this very important part of the cold chain.
Contact: Steve Oosthuizen
+27 82 333 3774
cfcoolers.co.za
35%
Lumbri Compost
Lumbri manufacture organic compost on a large scale with the aim to rehabilitate soils in the Ceres region where the natural balance has been largely disrupted over many years by the use of chemical fertilisers.
Contact: Jaco Beukes
+27 82 453 1092
49%
Crispy Group
Crispy Group consists of farming operations that focus on the production of pome fruit, and cold storage facilities that provide medium- to long-term cold-storage services for fresh produce. The business was established in 2002 as an empowerment project in partnership with workers at Dutoit.
50%
DLX Logistics
DLX is a transport and logistics company offering a cost effective service from the farm gate into the supermarket depot. This is done through a pool of rotating lugs and an in-house truck fleet.
Contact: Corné Bouwer
+27 82 787 2734
50%
Dutoit Europe B.V.
Dutoit Europe is a professional service provider of fresh produce directly from the grower to customers throughout Europe. Based in Rotterdam, The Netherlands, the business adds value in the supply chain to provide sustainable quality, produce and price solutions to the European customers.
Contact: Alfred de Jong
+31 10 22 11 205
dutoiteu.com
51%
The Fruit Route
The Fruit Route exports fruit from South Africa to the rest of the world mainly on a fixed price basis. The Fruit Route has established a reliable and effective link between quality producers and well positioned clients in foreign markets.
Contact: Michiel Herholdt
+27 79 661 8483

thefruitroute.co.za

51.21%
Ceres Koelkamers
Ceres Koelkamers is a cold storage business specialising in world-class services and infrastructure for medium- to long-term cold storage of fruit and vegetables. The service also includes short-term pallet cooling for produce being exported.
Contact: Francis Matthee
+27 83 309 9349
cereskoelkamers.co.za
65%
Koukamma Fruit Packers
Koukamma Fruit Packers is a world-class fruit packing and cold storage facility located near Joubertina, in South Africa’s Eastern Cape region adding value to the high-quality fruit produced in the fertile Langkloof Valley. This business was established in 2006 as an empowerment project in partnership with Misgund-Oos Kleinboere Trust.
Contact: Pieter de Kock
+27 42 273 2053
70%
UPOT Seed Company
UPOT specialises in supplying quality onion, potato and sweet potato seed and plant material too growers. This is done with recognised breeding programs, rigorous testing and commercial trails for continuous quality improvements.
Contact: Martin Smith
+27 83 256 2565
74%
Bokkenfontein
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Contact: Willem Reynolds
+27 83 461 0245
100%
Dutoit Houtnywerheid
Dutoit Houtnywerheid manufactures thanalith treated poles for netting and trailing systems in the fruit industry. Bulk bins and pallets are also produced.
Contact: Conrad du Toit
+27 82 495 4383
100%
Dutoit Services
Dutoit Services is a fresh produce depot facility in Johannesburg that provides value adding services for the producer to the market place. The business is mainly focused on direct and retail business aiming to deliver fast and flexible services at a competitive price. Good quality, on time delivery and volume growth are the value contributors from Dutoit Services for both the producer and customer.
Contact: John Davey
+27 82 495 7521