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After a successful season in Europe, Kissabel transitions to southern hemisphere supply

Following an excellent European campaign, Kissabel® is ready to return to the Southern Hemisphere, supported by progress in volume growth and numerous brand awareness initiatives. This marks a new chapter in the global development of the innovative range of coloured-flesh apples—spanning pink to deep red—as it continues to win over consumers looking for unique flavours and a ‘surprise’ factor.

In Australia, where the venture is most advanced, Montague Farms expects a commercial window extending from March to August, focusing on red-skinned and red-fleshed varieties. Promotional activities include participation in consumer events with tastings, tie-ups with local venues and restaurants to create dedicated dishes, in-store sampling and harnessing creator output on social media. Marketing is still in its early stages, but the focus is on building brand awareness.

Select your preferred full article on the topic at Ground News.

Read another related article at Fresh Fruit Portal & Global Supermarket News.

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